In January 2013, I had babyDiva. While on maternity leave, I joined a Moms’ group, and as it turned out, one of my closest friends from that group is also a high-tech marketer.
On Facebook, she asked “Friends in tech: In the past year or so, what’s best product/marketing/start-up book you’ve read or blog you’ve been reading?”
Here are the responses, organized (sort of), with a few more of my favorites included. A few of these are mobile-specific or marketing-specific, but it’s a good selection:
Corporate blogs:
Buffer Blog
Buffer Open Blog
Hubspot Blog
Salesforce’s Blog
Moz Blog
Marketo Blog
Eloqua Blog
RaizLabs blog and podcast
Personal experience blogs:
- Joel Gascoigne, CEO of Buffer
- Fred Wilson – co-founder of Union Square Ventures
- Paul Graham – co-founder of Y Combinator
- David Skok – VC at Matrix
- Jakob Nelson – “the guru of web usability” <–This links to a post called “write articles not blog posts.” Ironic, I know.
- Ben Horowitz – a VC – the Horowitz of Andreessen Horowitz
- Marc Andreessen – co founder of Netscape, and now a VC <–Andreessen took his original blog down years ago, but this link goes to a list of links in the Internet WayBack machine that takes you to some of his best essays.
News aggregators:
Hacker News
reddit Entrepreneur
Growth Hackers
BOOKS
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Customers Included: How to Transform Products, Companies, and the World – With a Single Step
- Inspired: How To Create Products Customers Love
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
- Start with Why: How Great Leaders Inspire Everyone to Take Action
- The Year Without Pants: WordPress.com and the Future of Work
- Rework
- Different: Escaping the Competitive Herd
- The Four Steps to the Epiphany
- Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices
Got any other favorites? Comment on this post and let me know! Boldly missing are female personal experience blogs and more technical stuff, but I’m interested in anything else that will teach me something.
I’d suggest Mark Suster’s blog as well. Hits on a bunch of the entrepreneurial battles founders and startup CEOs face, and the perspective from both a founder and successful early stage investor. http://www.bothsidesofthetable.com/
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